Tuesday, December 12, 2017

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The Great Give is intended to inspire donations benefitting students, faculty, research and important programs campus-wide. The Great Give is intended to inspire donations benefitting students, faculty, research and important programs campus-wide.
 


The Great Give

Set for Oct. 25, the Great Give is SDSU's first 24-hour online fundraising effort.
By Tobin Vaughn
 

The buildup is evident: email messages, social media postings, even a series of videos over the past few months – all announcing the coming of “something great” to San Diego State University. What’s on the way is the Great Give, SDSU’s first 24-hour online fundraising blitz designed to prompt an entire day of giving to the university.

Set for Tuesday, Oct. 25, the Great Give is intended to inspire donations benefitting students, faculty, research and important programs campus-wide. The event is calculated to draw attention to the effort to propel SDSU even higher in the rankings of the nation’s top public research universities.

Since 2011, SDSU has climbed 37 spots on U.S. News & World Report’s annual ranking of “America’s Best Colleges” and is No. 146 overall among national universities. A large part of this ascent is due to the success of the nine-year extended Campaign for SDSU, which is nearing its goal of raising $750 million.

The Great Give, while not specifically intended as a campaign vehicle, will certainly help toward its fundraising goal.

“We’re thinking of it as a way to call attention to giving opportunities all across campus,” said Dan Majors (’03), assistant director of electronic solicitation for the Office of Alumni Engagement and the Great Give’s chief organizer.

Participation is key

Majors said several campus departments and colleges have called out specific initiatives on the Great Give website, but donors may choose to support their own favorite programs.

“We’re using this one day to focus our alumni, students, parents and friends on some of the university’s top people and programs and asking them to make a gift,” he explained.

On Oct. 25, Aztecs are asked to gather in an electronic space for 24 hours and give to the university by visiting sdsugreatgive.org. Those who prefer to donate by phone may do so by calling 619-594-2586.

This day-long concentrated giving period is a first for SDSU. The concept is modeled after similar efforts at schools around the country as a way to increase donor participation.

“Of course we’re hoping to raise a lot of money, but that’s not our primary metric,” said Majors, who admits the difficulty of a first-time event prediction.

“Rather than a specific fundraising amount, we’ll judge our success based on how many people participate. We’re looking to get people involved, so the numbers of donors who have never given to the university before will be important to us.”

Those interested in following the Great Give’s totals throughout the day Oct. 25 may do so at sdsugreatgive.org.