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San Diego State University

Strategic Plan

Working group: Branding and Marketing

Goal: Invest funds to sharpen SDSU’s distinctive profile as a research-intensive public university through coordinated branding, marketing, and targeted communication
Divisional Reporting: University Relations and Development

Working Group Progress Update:

  • Investments provide funds to sharpen SDSU's distinctive profile through new and targeted communication strategies. The working group began a major national campaign in Fall 2014 using low-cost social media to raise awareness of the university's academic excellence. Through the use of Facebook, Twitter, Youtube and Google AdWords, messsages regarding our academic achievements have reached well over 100,000 students, alumni, faculty, staff and prospective students. 

2013/2014 Working Group Report 

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view; download Adobe Acrobat Reader.  

Committee Members

Chair:  Greg Block, Chair (University Relations and Development)

  • Kim Calderon, Communications Director (Student Affairs)
  • Geoff Chase, Undergraduate Studies (Academic Affairs)
  • Giselle Domdom, Marketing and Communications (University Relations and Development)
  • Sandra Temores-Valdez, Enrollment Services (Academic Affairs)
  • Bernie Schroeder, College of Business (Academic Affairs)
  • Tim Young, Alumni Association Board
  • Tyler Aguilar, Associated Students Representative
  • Joanna Brooks, University Senate Representative
  • Polly Sipper, University Senate Representative