This is Our Story

The SDSU Brand

San Diego State University’s brand is more than a logo. Our brand and our story represent the transformative experiences we foster as a one SDSU community. Our brand is about people and place; it is about the diverse and dynamic community we serve, and how we work together to strengthen who we are and what we do as a university. This site will provide you with the guidelines and resources to tell a consistent and powerful brand story through one voice.