About Leadership Starts Here

Leadership Starts Here is a bold statement of San Diego State’s impact and commitment.   Rooted in the university’s deep engagement in the community – Leadership Starts Here speaks to the special relationship between SDSU and San Diego.

In September 2011, the university introduced the theme Leadership Starts Here during the public phase launch of The Campaign for SDSU.  However, Leadership Starts Here is more than a theme for the fundraising campaign – it is a new tagline for SDSU and a new way of expressing what is most distinctive about our university. 

At its core, Leadership Starts Here is about how SDSU – through its outstanding people and nationally recognized programs – is propelling the region into the future.

Moving Forward

Leadership Starts Here replaces SDSU’s previous tagline:  Minds That Move the World.  It is a direct result of feedback received from students, faculty, staff, alumni, donors and parents over the past two years.  As we introduce Leadership Starts Here, SDSU is refocusing efforts to engage the community and share a more compelling, consistent message of excellence and pride. 

To learn more about SDSU’s branding process and to see examples of Leadership Starts Here ads and other creative samples please visit SDSU Brand Central.