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San Diego State University

SDSU Brand Central

SDSU Logos

Permission is required for non-university use

SDSU primary 3-color mark with tagline Leadership Starts Here

Official SDSU logos can be downloaded in six different file types.

Each file type is available with and without the new tagline "Leadership Starts Here."

Download SDSU Graphic Identity System Link to download file

This manual includes official guidelines and instructions for using correct versions of the SDSU logo.

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view; download Adobe Acrobat Reader.  

Logo Use

Logo use must comply with Graphic Guidelines for Using SDSU Logos and Symbols produced by the SDSU Department of Marketing and Communications office.

University symbols and marks are owned and licensed by SDSU. They may not be incorporated into any other design to create a new symbol and are not to be treated as illustrations.

University symbols may not be electronically or manually altered, stretched, outlined, given drop shadows or enclosed in shapes that appear to be a part of the symbol identity.


As a general policy the San Diego State University logos are reserved for university communications and community relations. The use of SDSU logos implies endorsement by the university as an institution. Permission is required for non-university use.

The logo should only be used in a manner that represents the intent and spirit of SDSU. SDSU reserves the right to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in SDSU's sole judgment, does not comply with the guidelines.

Note: Every SDSU logo must be hyperlinked to SDSU’s home page:


Lori Padelford
Phone: 619-594-2587